I don't know if you've seen it. It's an ad for Sony Ericsson's walkman phone. And I cannot stand it. Every time I see it, it makes me cringe!
The headline says "No place will ever be boring again". It shows a guy, behind bars, listening to music on his walkman phone.
There are so many things wrong with this ad, I don't even know where to begin!
For one, the whole concept of "Sony Ericsson will keep you entertained, even if you are behind bars" is simply bad. Honestly.
Secondly, you don't need to be a genius to know that no prison in the world will let you use a phone if you are behind bars. Trust me.
Thirdly, the guy in the ad annoys me. He is definitely not dressed in what I would consider to be "prison attire", rather, he looks like he just came back from the gym or something. It looks like he's trying really hard to show us his big, buff muscles.
I also have serious doubts that anyone who's behind bars would be smiling like that. Even if you gave them a Sony Ericsson walkman phone.
Yes, the UAE is way behind when it comes to creativity in advertising, yes, sometimes clients are difficult to deal with, yes, agencies should push clients to think outside the box, but seriously...this is just a bad, bad, baaaaad concept.
7 comments:
I spent a long time working in advertising, and this sort of stuff makes me cringe. Even worse are the radio ads, I can't believe how amateurish they are, and so many are simply bad advertising.
But then we have to realise that this isn't a sophisticated market with sophisticated consumers. A huge percentage of the target audience probably thinks they're fantastic.
I strongly agree. Maybe the ad it targeted to trouble makers who are frequent customers at jails, that would be effective.
"Secondly, you don't need to be a genius to know that no prison in the world will let you use a phone if you are behind bars. Trust me."
Trust you? You've been in jail?
Trust me that it doesn't take a genius to figure this out :)
Lol
Totally agree...
;)
Siss
Ugh...it's so bad, even looking at in on my post makes me cringe!
Thanks for your excellent guide man
Advertising Dubai
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