Tuesday, March 28, 2006
I hate this ad
I don't know if you've seen it. It's an ad for Sony Ericsson's walkman phone. And I cannot stand it. Every time I see it, it makes me cringe!
The headline says "No place will ever be boring again". It shows a guy, behind bars, listening to music on his walkman phone.
There are so many things wrong with this ad, I don't even know where to begin!
For one, the whole concept of "Sony Ericsson will keep you entertained, even if you are behind bars" is simply bad. Honestly.
Secondly, you don't need to be a genius to know that no prison in the world will let you use a phone if you are behind bars. Trust me.
Thirdly, the guy in the ad annoys me. He is definitely not dressed in what I would consider to be "prison attire", rather, he looks like he just came back from the gym or something. It looks like he's trying really hard to show us his big, buff muscles.
I also have serious doubts that anyone who's behind bars would be smiling like that. Even if you gave them a Sony Ericsson walkman phone.
Yes, the UAE is way behind when it comes to creativity in advertising, yes, sometimes clients are difficult to deal with, yes, agencies should push clients to think outside the box, but seriously...this is just a bad, bad, baaaaad concept.