Cachet

A few weeks ago, I had written about how 6Days had used the expression "Tu pableo Espanol" erroneously. Well, now it seems it's Emirates Today's turn to prove to us why they don't need proofreaders.

Here's the headline from one of today's articles:

Soaring rents reflect new caché of Umm Al Quwain

Umm...Helloooooo.....It's cachet...not caché!!!!! C A C H E T!

Journalists, editors and proofreaders out there, take note! If you come across a word that's not used often, if you come across an expression in a different language, if you come across a word you're not so sure about, then how 'bout you run it by a little thing called spell-check? Or even a nice little website called dictionary.com? And again, if you're really not sure about the word, then don't use it!

I have nothing against Emirates Today....on the contrary, I think they are doing a rather good job, I enjoy their articles, I enjoy the topics they cover and I like the way most of the articles are written. But this is not just your basic spelling mistake that slipped through the cracks....This is a serious mistake, the kind of mistake that a young publication that is trying to establish itself should never make!