I heard the ad again this morning. And I just wrote the following e-mail on the Al Futtaim Motors customer service website:
I am writing to comment about your current radio campaign which has been running for the past couple of months. I am referring specifically to the 2.22% promotion, where a drill sargeant screams through the whole ad to get his message across.
While the ad may have been attention-grabbing and unique when it first started airing, it has not become a nuisance, to the extent where I just want to throw my radio across the wall.
The fact that the ad airs around 10 times in a single hour (meaning at every single ad break) is not helping.
I am begging you, for the sake of my sanity and that of other listeners to please take the ad off the air, or at least reduce the number of times it airs.
I highly doubt that I'll ever get a response, but let's give them the benefit of the doubt. I don't think this e-mail will take the ad off the air, but I hope that they will at least plan better for the next ad.