Have any of you seen the road safety campaign that's been airing on TV lately? I've only seen one spot on One Tv, not sure if there's more than one. It's the one where a teenager standing on the side of a road talks about a head-on collision involving his parents....then we see two cars coming from opposite ends of the road crashing violently. The final message is: "Speeders...they're killing us. Think!"
While I commend TV stations for finally airing something about road safety, I feel that this is simply not relevant to the UAE. For one, this is a UK-based campaign I believe (although the accents sound like they're from Australia or New Zealand). The actors look foreign, the road (a 2-way winding road with lush greenery on either side) is simply not the kind of road we see here in the UAE, and they are driving on the left-hand side of the road, rather than the right, like we do here.
And although I do not watch a lot of Arabic TV stations, I doubt that this campaign would be successful if it were dubbed.
I'd rather see something that's produced locally, using our roads, our people, our language. Now THAT, I believe, would be a much more successful and impactful campaign, don't you think?